Advertising and Marketing
Jobs In Advertising And Marketing
Jobs in advertising and marketing are in high demand, especially since the Emmy-award winning series “Mad Men” has added even more glamour to advertising careers . Over the next ten years it is projected that there will be a 14 percent increase in advertising and marketing jobs.
But the increase will still lag behind what is demanded by people longing to land marketing jobs . The labor department reports that there are about 6.3 people competing for every new job opening. Expect that number to be significantly higher in advertising and marketing .
There is good news: The exponential growth of the digital market, will keep adding to the stream of advertising and marketing jobs, especially for freelancers. And those who are interested in marketing careers and have expertise in the fields of real estate, law and accounting can expect great prospects.
Advertising and Marketing Jobs
Sales, product management, market research, merchandising, and public relations are just a few of the job categories in advertising and marketing. The exciting field of internet marketing is relatively new among marketing careers.
Account Management
Account managers in advertising marketing obtain new business and coordinate the activities of others who are working to fulfill the advertising and marketing goals of a client. Entry-level advertising marketing jobs are administrative assistants, account coordinators, and assistant account executives.
Account Planners
Advertising and marketing jobs in account planning are filled mostly by left-brainers who love marketing research. They spend a lot of time analyzing consumer trends and spending habits. Advertising and marketing positions in this career path are junior account planner, account planner, and senior account planner.
Creative Advertising and Marketing Jobs
Creative people in advertising and marketing careers are copywriters, art directors, and graphic designers who develop strong ads that sell. Junior copywriters, art directors and graphic designers are the entry-level advertising jobs for creative people.
Media Planners
People who have advertising and marketing jobs in media departments determine where to place the ads based on research and the client’s budget. The media director leads this team of analytical minds. Advertising careers in media progress from media assistant to assistant media planner or buyer, to media planner or buyer to senior positions.
As stiff as competition may be to enter advertising and marketing, those who work in the field thrive in the tough environment and love the perks that come with the job. Client lunches, tickets to concerts and sporting events are just a few of the add-ons. Salaries for advertising and marketing jobs start in the low $20’s but peak to six-digits as an employee makes advances in their
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